About Me

Please contact me at

lisa.winward@gmail.com

I have more than 20 years of experience as senior graphic designer and design director, much of it with Kelsh Wilson Design in Philadelphia. At Kelsh Wilson, I’ve had the chance to lead a team of talented designers and to work in close collaboration with writers, photographers, and web developers on a range of print and digital projects.

More recently, while continuing to oversee design at KWD, I’ve started my own business—looking for the chance to take on new challenges for diverse clients.

Over the course of my career, I have designed annual reports, ad campaigns, brochures, invitations, websites, and branding programs. My most recent projects have focused on branding, admissions, magazine and campaign work for k-12 schools and higher education institutions. Increasingly, these projects have involved both print and digital components, from web interface designs to programs of branded marketing emails.

My process starts with a clear project proposal outlining the scope of work and a detailed timeline for production. Whatever the creative challenge, I am committed to bringing my clients' visions to life in fresh and compelling ways—and to delivering my work on time and on budget.

In addition to focusing on design and production, I am experienced in managing projects from conception through delivery, working with other creative professionals and handling responsibilities that span the project life cycle—from defining goals at the outset through press supervision.

I started my career on the west coast, earning a BFA in communications from Otis Art Institute of Parsons School of Design in Los Angeles and working in the design field in LA before getting married and moving to New York and then to Philadelphia.

I love the process of creating visual experiences and when not focusing on graphic design, I oversee interior renovations, restorations and design of older Philadelphia homes. I establish the conceptual and design direction for each property, determine the appropriate materials and finishes, and provide direction to contractors to realize a final, coherent vision.